Beating the Odds: Improve Game Discoverability with ROCKIT instantPLAY
Competition for visibility often leaves game publishers with limited opportunities to tell their story or engage potential players effectively. What once was a market with a few thousand titles now boasts tens of thousands, all vying for the attention of gamers. Over time, the top titles have increasingly absorbed game store revenue. Each year, new game releases face stiff competition from the top 10 titles. In less than a decade the top 10 titles increased their share of total revenue from 37% to 61%.
Annual Game Releases on Steam Over Game Sales for Top 10 New Release
Today, with over 99% of new games competing for less than 40% of new release revenue, getting users acquired and into the game is harder than ever – and the technology enabling discovery has failed to keep pace. At the same time the total number of game releases per year has tripled from 4k in 2016 to over 12k in 2023.
Zooming into 2023, out of $9B in total Steam revenue, $6B went to existing titles released in prior years, $1.85B went to the top 10 NEW releases in 2023, which left less than $1.2B to all other NEW releases that year. So effectively 99% of new releases – which was over 12,000 new games in 2023 on Steam – fought over just 13% of total Steam revenue.
Here is the good news: You can beat the odds with ROCKIT instantPLAY, a powerful marketing tool that provides a click-to-play experience to any game, eliminating friction-to-play like download dropouts while increasing user engagement, conversion and revenues. Users jump straight into gameplay and play while downloading.
Since ROCKIT instantPLAY relies on a simple online link, it can be embedded in any ad or social post, rocketing the users straight into the game from anywhere online. Gameplay starts with as little as 1% downloaded and while playing the rest of the download continues in the background. The patented aftermarket solution works with any PC game and does not require game code changes or developer support.