Beating the Odds: See How ROCKIT instantPLAY Powers Direct to Consumer Marketing and Game Delivery
10 out of 10 people hate waiting! Users encounter friction to play every time they find a new game online, often waiting hours from the moment of discovery to the first seconds of gameplay. Waiting for long downloads and patches – the biggest contributors to wait time – kills the momentum of any successful engagement campaign. EVERY SECOND COUNTS!
Masahiro Sakurai, creator of the Kirby and Super Smash Bros. recently reminisced about coin op games, observing how friction to play has increased since the days of arcades.
“Rather than just tossing in a coin and getting into the game immediately, you must click an icon, wait for the logo, wait for the title, look at the instructions screen, wait until everything loads, and then you’re finally at the main screen, after which you can start playing,”
But, what if, just like in Ready Player One – we really could “go back – all the way back,” to a time when playing was immediate, easy, and pain free? That is why we created ROCKIT instantPLAY, to instantly inject users into gameplay, with technology that works from anywhere on the web, and with any game. Check out how it works in our new trailer:
Publishers may only get one chance to convert interest into players. Game advertising is harder than ever and efficiency has plummeted. Game publishers can now win the attention of gamers at the first opportunity, wherever they are most active, be it on social media, watching influencer streams, or reading emails. This targeted approach not only enhances discoverability but also ensures that marketing efforts are more effective and efficient.
ROCKIT instantPLAY addresses the critical challenges of discoverability and user acquisition. Game publishers and Indie developers now have a powerful tool to enhance their marketing strategies, lower average user acquisition costs, and build a direct to consumer relationship.