Beating the Odds: See How to Increase Revenues and Reduce Average User Acquisition Costs with ROCKIT instantPLAY at Gamescom 2024
There is no second chance for a first impression. Especially for F2P and Try-Before-You-Buy business models, converting interest into players, and players into payers, is critical. Every click, every hoop a user may need to jump through and every minute that separates interest from gameplay counts. Conversion rates for F2P commonly shared range anywhere between 1% to 10%. We estimate that up to 40% of gamers are dropping out just during the download. From surveying 2,000 gamers, we learned that download times are an important factor when deciding to try news games. Here is what they say:
- 68% report not to have purchased a game due to long download times (lost revenues)
- 72% report to skip trying out another game for good due to long download times (lost revenue potential)
ROCKIT instantPLAY is designed to slash average user acquisition costs simply by delivering immediate gameplay, eliminating download dropouts. So you get more bang for the buck. And higher conversion rates translate into more revenues. In addition ROCKIT instantPLAY maximizes the value of direct-to-consumer marketing by eliminating friction to play – no game store in the middle, no data-wall between you and your players.